Organizing the tasks and marketing efforts that will get you where you want to go.
By Joshua Miller
A marketing or business goal is not clearly defined without establishing what needs to be done to achieve it. The broad concepts and specific action steps that support the goal need to be organized because they are the fundamental [...]

Technology is cool. It opens up a whole new world of marketing opportunities—email blasts, pURLs, RSS feeds, tweets. But what happens to your message when the BlackBerry battery is drained, or your format isn’t compatible with your prospect’s device? What makes electronic media so captivating is that it presents a real-time marketing environment. Print materials add [...]

Because color’s impact is so profound, its role in design and branding is critical.
Color communicates. It can provide direction and clarity. When language fails color can offer valuable associations with people, places and things. Fire engine red. School bus yellow. Midnight black. Sky blue. Simply reading those color names evokes distinct feelings. Color induces subtle [...]

How to take advantage of
LinkedIn online
Social media is the new marketing phenomenon – how LinkedIn can help your marketing efforts.
Chances are someone has already invited you to join them on “LinkedIn.com.” This may include friends, colleagues, salespeople and maybe even some people you barely know.
What should you do? You already have plenty to do – [...]

How to take advantage of
online social media
Social media is the new marketing phenomenon.
There’s a strong temptation to use these services beacuse they seem to be everywhere. LinkedIn, Twitter, MySpace, FaceBook, YouTube are some of the biggest, and chances are you may have already tested the waters. But you need to be careful doing so.
Some companies [...]