How to take advantage of online social media Social media is the new marketing phenomenon. There’s a strong temptation to use these services beacuse they seem to be everywhere. LinkedIn, Twitter, MySpace, FaceBook, YouTube are some of the biggest, and chances are you may have already tested the waters. But you need to be careful [...]

Various sectors of the American economy have been described lately as “bumpy,” “soft,” or according to some, “the sky is falling.” The truth is that everyone’s situation is different. But I do know that when economic anxiety goes up, some professional organizations think it’s a signal to pull down the marketing flag and quickly head for the [...]

Why bury your contact info? You see it in every trade publication and newspaper, contact numbers and Web sites in very tiny print at the bottom of the ad. That’s the last thing even the most dedicated prospect reads. You can lift response by increasing font size or using contrasting colors. Or try something radical, [...]

There are several external marketing techniques that can be quite effective in attracting more patients. These can include: Direct mail A well-optimized web site Coupon marketing Print advertising But remember, there are three keys to effectively implementing this process: First, you need a solid brand developed for your practice which will allow the marketing to [...]

Let’s say I’m your ideal prospect, looking for care in your specialty, and I’ve got lots of competitors to choose from in your market. Why should I choose your practice? What makes you different from the others? Here is how to begin setting your practice apart from your competitors… 1) Promote your unique benefits. What [...]