Is your company’s brochure too general? Many look sharp and offer broad info, but lack a clear purpose. You may be able to make yours work harder by applying some of these techniques used by veteran b-to-b marketer Stuart Ayling.  What’s the objective? The best way to get hard results from a brochure is to [...]

If you’re like most businesses, you’re spending more money on Internet-based marketing efforts. But without a direct connection to the world of “bricks”, sometimes the “clicks” don’t add up to more customers. Using technology that is now available, you can finally connect your online marketing to your “offline” marketing automatically. This connection includes a seamless [...]

It’s unlikely a business card design will win you much business, but a poorly designed one can lose some. Reason: Prospects are more likely to lose or throw away a boring, hard-to-read or awkwardly shaped card. The best cards are easy to store, retrieve and use when a customer decides to contact you. Making an [...]

Large companies with strong positions usually fare the best during recessionary periods and can even expect to grow during such times. How can smaller businesses survive and actually thrive in the current economy? Take a tip from the big guys and adapt your business to meet the challenges of an economic downturn. Bear the following [...]