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Color Yourself Successful

Because color’s impact is so profound, its role in design and branding is critical.
Color communicates. It can provide direction and clarity. When language fails color can offer valuable associations with people, places and things. Fire engine red. School bus yellow. Midnight black. Sky blue. Simply reading those color names evokes distinct feelings. Color induces subtle [...]

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Healthcare ‘Branding’, Prove You’re Different and You’ll Beat the Recession

Let’s say I’m your ideal prospect, looking for care in your specialty, and I’ve got lots of competitors to choose from in your market.
Why should I choose your practice?
What makes you different from the others?
Here is how to begin setting your practice apart from your competitors…
1) Promote your unique benefits. What brands your practice? (That [...]

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