Using technology that is now available, you can finally connect your online marketing to your “offline” marketing automatically. This connection includes a seamless integration of direct mail, email and personalized microsites. And you can track results in real time? Yes, you really can.

Campaigns like this are commonly referred to as cross media marketing. You start by sending a postcard promotion that entices the recipient to enter their unique pURL into a web browser. To reinforce your message, follow up with an email campaign that provides a link to their same pURL – but time it to land a couple days after the postcard hits their mailbox. (Did you know that you can use USPS mail tracking to identify exactly when a postcard reaches a recipient’s mailbox? Ask us how.)

To make things even better and help clinch the deal, recipients will arrive at their pURL microsites and find it fully personalized, including unique messages, offers and images. This “personalized Microsite” (pURL) can also record their personal preferences, gather their email address (if you don’t already have it) and help you market more specifically to them in the future.

Research shows that using personalized, cross media marketing is much more effective compared to traditional direct mail. Want to find out how this evolution of direct marketing can work for you?

Call or email us today to find out how.