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Create an Image With Your Brand

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Begin by understanding that you don?t operate a business, you manage a brand. It?s a critical distinction. Why? Because businesses sell products and services but consumers buy brands ? and they?ll pay a premium for a better brand experience. 

Let?s clarify something. Your brand is not your logo. Your brand is an idea and a feeling about your company, products and services that lives in the hearts and minds of consumers. That?s why, your brand really doesn?t belong to you. Your brand isn?t what you say it is, it?s what they say it is ? and you?d better be listening, because they?re vocal.

Consumers, patients and customers decide for themselves what your brand means and how they feel about it. Ultimately, your products and services don?t matter unless consumers decide that your brand matters. You can?t control how they feel, but you can influence them.

Design is influence. It?s how you form that idea in a consumer or patient?s mind of what your brand is all about. You?re irrelevant until you can establish how your brand adds value that makes their life better. Great design demonstrates your brand?s relevance by creating value across every consumer touchpoint.

How does your marketing engage with consumers? Does your advertising interrupt what they?re interested in or become part of their interests? What is their experience within your office or retail space? What is their experience within your social media space? How do they experience your brand within their personal spaces? Is your web site convenient or cumbersome? How about your customer service? Across all these touchpoints, and more, the most important question is? do consumers feel better after experiencing your brand?

Realistically, the answer can?t always be yes. But, design allows you to shape those experiences and have some control over the outcome. Done right, it arouses desire, creates loyalty and forms indelible emotional bonds. That?s the essence of branding. Because once consumers or patients are emotionally invested in your brand ? once they?re convinced that they can?t live without it ? you win.

But, the game?s not over. Brands must constantly adapt because consumers constantly evolve. Staying focused on the customer experience and designing outward from there to continually make their lives better is the only way a brand can remain relevant.

By the way, you have to make it look and feel effortless. Great design is, after all, simple. That?s why it?s so hard. There is no doubt that great results and great design are inextricably linked.

Visit our portfolio pages to see examples of graphic design and marketing as part of a larger branding process.

Print’s Role in the Digital Revolution

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Overlooking the role of print can prove fatal to a marketing campaign.
If your objective is to inform, teach, persuade or entertain, print marketing is a must. 

Technology is cool. It opens up a whole new world of marketing opportunities?email blasts, pURLs, RSS feeds, tweets. But what happens to your message when the BlackBerry battery is drained, or your format isn?t compatible with your prospect?s device? What makes electronic media so captivating is that it presents a real-time marketing environment. Print materials add a dimension to this experience that is warm, inviting and readers can?t ignore it because they are literally holding your message in their hands. No need to boot up or power down.

Printed materials remain relevant in the integrated marketing communications mix for many reasons. Despite the endurance of the Internet, many people just don?t go online. Certain demographics simply prefer print collateral over digital options. Consumers use a variety of sources to gather information about a product or service; but research shows that they seek print when it?s time to buy. Having words and images in a touchable format provides reassurance that bit-and-byte media can?t match. Web technologies provide quick answers, but the responses are often contradictory. Print shows that you found your message to be important enough to commit it to paper and you stand behind what you?re saying. If you?ve abandoned print in favor of e-media, you?re missing out on new patients or big sales numbers.

Digital marketing techniques work best when you introduce them in coordination with print. You could post a banner ad and hope those who find it among the 100 million other Web sites click through to yours. But think how much more powerful it would be to use direct mail to drive targeted prospects to a personalized Web site, after which they receive a follow-up ?thank you? card with a special offer. By combining print and digital, you produce an educational, engaging experience that speaks more directly and pertinently to your target audience.

Companies that utilize the full spectrum of marketing channels realize exponential increases in brand identity, prospects, new patients, sales and ROI, but this requires an upfront investment in sound strategic planning. You might replace one static message with many targeted variations delivered through multiple channels, all of which have to be consistent. Those who successfully bridge the digital and print marketing environments deliver a result that is greater than the sum of the individual marketing elements.

To learn more about how you can incorporate printed material along with your digital marketing, contact us today. 

Healthcare Graphic Design

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Healthcare and medical tradeshows are great opportunities for you to market your healthcare facilities or practice. We provide Healthcare Graphic Design services that include: 
  • Logo Design
  • Branding
  • Healthcare Marketing
  • Print Design
  • Website Development
  • SEO

As a healthcare provider, you may offer the latest in physical or psychiatric therapy, rehabilitation, palliative care, treatment or more. Trade shows and medical conventions allow other members of your healthcare field to receive information on your practice and possibly refer their patients to you. JM Design Studio Inc. designs and produces the trade show graphics that make your display standout and immediately attract and hold the attention of people passing by.

JM Design Studio creates visually prominent trade show graphics that inform and educate your target audience on the benefits of your medical practice or facility.

Healthcare graphic design should utilize images and logos which are consistent with your field of medicine or the type of care that you want to present. They must attract and hold the attention of people who are interested in the health care that your provide. We design graphics and displays for both aesthetics and functionality. Once you have captured interest, you can present the information that will help them remember who you are and what you do long after the trade show has ended.

Trade Show Designs for Healthcare Providers

JM Design Studio creates free-standing graphics, table covers, banners, large format posters, and more. Our graphics feature a variety of lamination and mounting technologies in addition to photographic-quality printing that provides exactly the type of graphic you need.

Banners can be seen from across a trade show floor because they are prominently displayed and printed with high quality color and resolution. Table covers promote your healthcare facility and medical care services to those who pass by your trade show display. Free-standing graphics, such as banner stands as well as posters, make bold statements about what your medical facility can provide patients. Trade show videos can provide the dramatic imagery or footage along with graphics and animation that will set you apart from other exhibitors.

Healthcare Graphic Design & Medical Trade Show Display

The design of effective medical trade graphics and displays was once expensive and time-consuming. We work with our experienced digital photographers to create original artwork and advertising concepts. Because we pay careful attention to your marketing needs, our designs remain consistent with your corporate identity and present your medical facility or practice in the best light.

The result: Your trade show materials are ready to attract the right type of attention and are delivered in dramatic fashion. The superior quality of your tradeshow graphics will convince them to stop and obtain more information on your facility or practice.

JM Design Studio has over 14 years of print, publishing and healthcare marketing experience. We are proud to provide the best healthcare graphic design that supports providers and their practices and facilities as they offer advanced patient care. Based in Metro Palm Beach County, Florida, we serve clients regionally in Florida and across the United States.

Joshua has helped us grow our business exponentially. We value his design and marketing expertise.

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