• Logo Design
• Branding
• Healthcare Marketing
• Print Design
• Website Development
• SEO

As a healthcare provider, you may offer the latest in physical or psychiatric therapy, rehabilitation, palliative care, treatment or more. Trade shows and medical conventions allow other members of your healthcare field to receive information on your practice and possibly refer their patients to you. JM Design Studio Inc. designs and produces the trade show graphics that make your display standout and immediately attract and hold the attention of people passing by.

JM Design Studio creates visually prominent trade show graphics that inform and educate your target audience on the benefits of your medical practice or facility.

Healthcare graphic design should utilize images and logos which are consistent with your field of medicine or the type of care that you want to present. They must attract and hold the attention of people who are interested in the health care that your provide. We design graphics and displays for both aesthetics and functionality. Once you have captured interest, you can present the information that will help them remember who you are and what you do long after the trade show has ended.

Trade Show Designs for Healthcare Providers

JM Design Studio creates free-standing graphics, table covers, banners, large format posters, and more. Our graphics feature a variety of lamination and mounting technologies in addition to photographic-quality printing that provides exactly the type of graphic you need.

Banners can be seen from across a trade show floor because they are prominently displayed and printed with high quality color and resolution. Table covers promote your healthcare facility and medical care services to those who pass by your trade show display. Free-standing graphics, such as banner stands as well as posters, make bold statements about what your medical facility can provide patients. Trade show videos can provide the dramatic imagery or footage along with graphics and animation that will set you apart from other exhibitors.

Healthcare Graphic Design & Medical Trade Show Display

The design of effective medical trade graphics and displays was once expensive and time-consuming. We work with our experienced digital photographers to create original artwork and advertising concepts. Because we pay careful attention to your marketing needs, our designs remain consistent with your corporate identity and present your medical facility or practice in the best light.

The result: Your trade show materials are ready to attract the right type of attention and are delivered in dramatic fashion. The superior quality of your tradeshow graphics will convince them to stop and obtain more information on your facility or practice.

JM Design Studio has over 14 years of print, publishing and healthcare marketing experience. We are proud to provide the best healthcare graphic design that supports providers and their practices and facilities as they offer advanced patient care. Based in Metro Palm Beach County, Florida, we serve clients regionally in Florida and across the United States.

By Joshua Miller

A marketing or business goal is not clearly defined without establishing what needs to be done to achieve it. The broad concepts and specific action steps that support the goal need to be organized because they are the fundamental tools necessary to success in marketing. Here’s how to define how you’re going to get to where you want to go.

A relatively simple concept to produce traction for your marketing effort is to answer the “which-way-up?” questions that always follow when high-level goals have been decided, quantified and defined.

A lofty goal can look overwhelming until you chart a course of manageable and do-able action steps. This is a quick lesson for everyone (maybe a reminder for some) that’s useful for marketing in organizations of all types, including hospitals, manufacturers, individual and group practices, physicians and surgeons, dentists, pharmaceuticals and entrepreneurs.

Goals, Strategies, Tactics

The success process uses a hierarchy of Goals, Strategies and Tactics – and it’s important to know the marketing definition for each term.

Goals: Take a look at your goal or goals. Goals are specific, measurable, achievable and tangible business objectives. It’s expressing the goal in a concrete way that can be managed.

Strategies: This is the first level of “what’s next.” Strategies are the ideas and broad approaches that support the goal. There can be more than one strategic approach to achieving a goal.

Tactics: Think of these as the tools that give your plan traction and energy. Tactics are the specific action items, details and activities that must occur for the strategy to be successful. You’ll want to list several tactics under each strategy.

Selected strategies and tactics work synergistically to complement one another for exponential positive results. Here’s an illustration of the relationship between a goal, strategies and tactics.

Goal: Increase new patient volume by 20 percent in the next year

Strategy: Improve patient experience to inspire more patient referrals

Tactics:
• Institute quarterly patient satisfaction training sessions for staff
• Create incentive program for staff based on increased referral volume
• Devote one staff meeting per month to ideas for improving patient experience
• Create and display a framed poster defining our practice’s unwavering patient satisfaction commitment

Additional Strategies and Tactics follow to complete the plan; all are implemented in concert with each other. The synergy of several strategies and many tactics working together creates the best results.

Immediate and Daily Action

This detailed list of marketing strategies and tactics provides what’s needed to make decisions and start to take action right away. And I mean today. Marketing is a real-time exercise – it’s what you do every day. It’s not designed to be planned in one month and then implemented six months later. Break out each of the tactics in action plan with these headings:

• Timelines and Deadlines – how long will it take, and when will it be done?
• Tasks and Responsibilities – specifically who will be accountable for each task?

If this sounds academic, here’s how author Denis Waitley said it: “The reason most people never reach their goals is that they don’t define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.”

This is the kind of detail that gets the job done. If you need Marketing help, give us a call today at 561-596-9071 and we can answer your questions.