How to take advantage of LinkedIn online Social media is the new marketing phenomenon – how LinkedIn can help your marketing efforts. Chances are someone has already invited you to join them on “LinkedIn.com.” This may include friends, colleagues, salespeople and maybe even some people you barely know. What should you do? You already have [...]

Various sectors of the American economy have been described lately as “bumpy,” “soft,” or according to some, “the sky is falling.” The truth is that everyone’s situation is different. But I do know that when economic anxiety goes up, some professional organizations think it’s a signal to pull down the marketing flag and quickly head for the [...]

There are several external marketing techniques that can be quite effective in attracting more patients. These can include: Direct mail A well-optimized web site Coupon marketing Print advertising But remember, there are three keys to effectively implementing this process: First, you need a solid brand developed for your practice which will allow the marketing to [...]

Let’s say I’m your ideal prospect, looking for care in your specialty, and I’ve got lots of competitors to choose from in your market. Why should I choose your practice? What makes you different from the others? Here is how to begin setting your practice apart from your competitors… 1) Promote your unique benefits. What [...]