Organizing the tasks and marketing efforts that will get you where you want to go.
By Joshua Miller
A marketing or business goal is not clearly defined without establishing what needs to be done to achieve it. The broad concepts and specific action steps that support the goal need to be organized because they are the fundamental [...]

Because color’s impact is so profound, its role in design and branding is critical.
Color communicates. It can provide direction and clarity. When language fails color can offer valuable associations with people, places and things. Fire engine red. School bus yellow. Midnight black. Sky blue. Simply reading those color names evokes distinct feelings. Color induces subtle [...]

How to take advantage of
LinkedIn online
Social media is the new marketing phenomenon – how LinkedIn can help your marketing efforts.
Chances are someone has already invited you to join them on “LinkedIn.com.” This may include friends, colleagues, salespeople and maybe even some people you barely know.
What should you do? You already have plenty to do – [...]

Various sectors of the American economy have been described lately as “bumpy,” “soft,” or according to some, “the sky is falling.”
The truth is that everyone’s situation is different. But I do know that when economic anxiety goes up, some professional organizations think it’s a signal to pull down the marketing flag and quickly head for the sidelines.
What’s [...]

There are several external marketing techniques that can be quite effective in attracting more patients. These can include:
Direct mail
A well-optimized web site
Coupon marketing
Print advertising
But remember, there are three keys to effectively implementing this process:

First, you need a solid brand developed for your practice which will allow the marketing to tell the story of “Why You”. [...]