There are several external marketing techniques that can be quite effective in attracting more patients. These can include: Direct mail A well-optimized web site Coupon marketing Print advertising But remember, there are three keys to effectively implementing this process: First, you need a solid brand developed for your practice which will allow the marketing to [...]

Is your company’s brochure too general? Many look sharp and offer broad info, but lack a clear purpose. You may be able to make yours work harder by applying some of these techniques used by veteran b-to-b marketer Stuart Ayling.  What’s the objective? The best way to get hard results from a brochure is to [...]

It’s unlikely a business card design will win you much business, but a poorly designed one can lose some. Reason: Prospects are more likely to lose or throw away a boring, hard-to-read or awkwardly shaped card. The best cards are easy to store, retrieve and use when a customer decides to contact you. Making an [...]

Large companies with strong positions usually fare the best during recessionary periods and can even expect to grow during such times. How can smaller businesses survive and actually thrive in the current economy? Take a tip from the big guys and adapt your business to meet the challenges of an economic downturn. Bear the following [...]