Are you feeling overwhelmed by all the bad news lately? G.F. Smith, a paper manufacturer in the UK, just completed a study where they believe they have discovered the world’s most relaxing color. According to G.F. Smith, just looking at this color can relax you! The research study involved guaging participants emotional responses to specific …
Research has revealed the world’s most relaxing color Read More »
NFL logos rarely change, unlike the MLB or NBA. So this revamped logo from the NY Jets is pretty unusual. The previous logo was most likely difficult to reproduce at a small scale due to the NY outlined letters in the background. However, it did give the previous logo some extra detail. The ball inside …
Sometimes we can learn a lot from branding fails. It can help to learn from past mistakes. Tropicana, a well-known brand that sells orange juice worldwide, rebranded its existing orange juice packaging with a new design for the North American market in 2009. Pepsi Co. owns the brand. The new design was rolled out nationwide …
Tropicana’s Package Redesign Fail: What Can We Learn? Read More »